Zac Efron, Jessica Alba return for latest Dubai Tourism campaign


DUBAI: Hollywood actors Zac Efron and Jessica Alba are the stars of Dubai Tourism’s fifth and latest promotional campaign.

Released on Wednesday, the short action-packed clip, titled “Dubai: A Riveting Mystery,” sees the duo embark on an adventure to solve a mystery in the UAE city.

The video starts in the Dubai Opera center and features other locations including Al-Seef, the Museum of the Future, and Downtown Dubai.

Dubai Tourism recently released three videos, directed by Australian filmmaker Craig Gillespie, ahead of the long-awaited Expo 2020 Dubai event.

The first ad was a spoof of an action film featuring Alba and Efron fighting off enemies at well-known landmarks across the city, such as the Burj Khalifa skyscraper, and the Museum of the Future.

In the second video, the stars appeared as tourists visiting the city. Upon arrival at their hotels, they discover they have got each other’s bags. The celebrities then travel across the city on various adventures to meet and collect their identical luggage.

In the third advert, Efron plays two characters, a younger and older version of himself who comes from the future to teach him life lessons. The two characters go on a journey in the country’s souks and surrounding deserts, and also go skydiving.

For the fourth video, Alba stars as a young pilot who explores the country’s deserts. The clip takes a close look at the UAE’s traditional activities and attractions.

The films present some of Dubai’s most-admired sites, including the city’s dunes, Sheikh Zayed Road that runs through the heart of Dubai, Dubai Creek, and the historic Al-Fahidi district.