DUBAI: Regional influencers Abdulaziz Baz and Osama Marwah are the stars of Italian eyewear brand Ray-Ban’s latest campaign that pays tribute to the UAE.
On Monday, Baz shared the promotional video on Instagram with his 5 million followers, in which he and Marwah were seen dancing to upbeat music in some of Dubai’s tourist hotspots, including Downtown Dubai — with the Burj Khalifa as a backdrop — and in the historic neighborhood of Al-Fahidi.
The label launched a limited collection featuring four different styles with UAE-inspired packaging. The boxes come with a sleeve depicting the Dubai skyline, with a tribute to all seven Emirates.
In a statement, Baz, famous on social media as Bin Baz, said: “As an Emirati myself, I love it when brands celebrate my country and people. It’s even better when the ones doing it are my favorite eyewear brand, Ray-Ban. This special collection and packaging is a huge milestone and I am ecstatic to be a part of it.”
Meanwhile, Marwah — known as Ossy on social media — has more than 4.3 million subscribers on YouTube and 3.2 million followers on Instagram.
“Ray-Ban has been a staple accessory ever since I can remember. Collaborating on this special campaign in my favorite city is truly meaningful,” he said in a statement.