DUBAI: US Palestinian Dutch supermodel Bella Hadid on Wednesday dropped her first non-fungible tokens, from her line called CY-B3LLA, giving her fans a chance to own a three-dimension version of the catwalk star.
Hadid, in collaboration with social meta verse site reBASE, is selling 11,111 unique artworks of herself allowing NFT collectors to own digital assets of the model with a certificate of authenticity.
An NFT is a digital asset that represents real-world objects like art, music and more. They are bought and sold online, usually with cryptocurrency.
The certificate of authenticity, with a serial number, proves that the owner is the only one to have this specific asset.
CY-B3LLA features 10 collections per city, with the first being Japan.
The runway star on Wednesday shared a short clip on Instagram revealing the news with her 53 million followers. “With my utmost respect, our first CY-B3LLA has been revealed. One of my favorite destinations, people, food, and cultures in the world … JAPAN. I can’t wait to be back,” she wrote before asking fans if she should do her first meet up in Tokyo.
“It would be an honor for me,” she said.
The model previously said that the project will allow collectors to go to real locations and events around the world, where they can meet her.