DUBAI: Paris Saint-Germain striker Kylian Mbapp? is the latest brand ambassador for Dior, following in the steps of Hollywood stars Johnny Depp and Robert Pattinson as the face of the Parisian maison’s male fragrance Sauvage.
He will also serve as the brand ambassador for Artistic Director Kim Jones’s men’s collections.
The 23-year-old shared the news with his 63.2 million Instagram followers: “I am delighted to announce that I am now officially part of Maison Dior. Can’t wait to share our collaborations in men’s fashion and Sauvage fragrance.”
In a statement, Dior said: “The house of Dior is particularly happy to welcome Kylian Mbapp?, with whom it shares the same values of exacting standards and generosity.”
The World Cup-winning football star has a well-documented penchant for Dior, and is often spotted sporting looks from the French maison while off-duty.
Memorably, Jones personally gifted Mbapp? the first draft of the “Air Dior” sneakers.
The LVMH-owned brand entered into a two-year partnership with Mbapp?’s club PSG in early September to kit out the team.
The French footballer, who was born to an Algerian mother and a Cameroonian father in Paris, joins a long line of footballers who have leant their support to luxury brands including Zinedine Zidane, David Beckham and Lionel Messi.