DUBAI: Luxury platform Farfetch has entered the cosmetics world with the launch of Farfetch Beauty, the British-Portuguese online retailer announced this week.
Farfetch Beauty offers more than 100 luxury, makeup, fragrance, skin, hair and body brands, including Charlotte Tilbury, La Mer, Armani, Olaplex and Gucci Beauty, as well as indie offerings such as BeautyStat and Necessaire.
The group’s expansion will target the growing international beauty industry, estimated to be worth about $69 billion.
Farfetch Beauty offers more than 100 luxury brands. Supplied
Earlier this year, the e-commerce giant acquired Violet Grey, a curated cosmetics store and website founded by Cassandra Grey.
Grey, who also serves as a Farfetch Global Adviser, will also take part in the retail platform’s first-ever Beauty Global Collective — a social network to engage with beauty experts from all fields of the industry. Led by a curator-in-chief, who will be announced next month, the collective includes makeup artists Isamaya Ffrench and Erin Parsons, board-certified dermatologist Michelle Henry and more.
Beauty Global Collective users can explore and buy experts’ favorite products through personal edits, as well as share beauty tips and advice with others.
Meanwhile a free community app uses a points system, which allows users to build credit toward exclusive discounts and sales.
The launch of Farfetch Beauty coincides with the wider Farfetch groups existing cosmetic offerings of Browns, Off-White and Violet Grey.