DUBAI: Saudi Arabia’s music and entertainment company MDLBEAST announced on Tuesday it is launching a new two-day music and arts festival, called Balad Beast, that will take place in Jeddah’s Old Town – known as Al-Balad – on Dec. 9 and 10.
Set against the traditional neighborhood’s historic backdrop — itself a UNESCO World Heritage site — the event will welcome more than 70 international and local artists from hip-hop, EDM, house and techno to perform across five different stages.
The festival organizers also promised a unique lighting and image projection system that will reawaken Al-Balad’s centuries’ old surroundings.
MDLBEAST CEO Ramadan Alharatani said in a released statement: “It will be a privilege and honor to deliver Balad Beast. We know the history and importance of Jeddah’s Old Town, and we take our responsibility seriously to ensure Balad Beast shines a new spotlight on the historic site and opens new eyes to its beauty.”