Made in Lebanon: Fashion label Boyfriend celebrates local industries

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Mon, 2020-12-14 11:09

DUBAI: Lebanese fashion label Boyfriend just launched it’s first-ever e-shop and what makes its latest collection even more noteworthy is the fact it was created in collaboration with Lebanese businesses only — from the models to the pattern-makers, it’s all well and truly “made in Lebanon.”

Winter colors

Named “Sajeen,” the latest collection features a gorgeous color palette of khaki, mulberry and burnt orange.

Button up

Designer Amine Jreissati is a fan of clean lines and visually interesting layering, so there are buttondowns aplenty. 

Text tees

Graphic T-shirts also pop up in the collection, with cut-off sleeves and simple text reading “Sajeen,” which means “Prisoner.”

Let’s coordinate 

Inspired by a famous song, “Wayhet Eli Rahou,” the collection features a number of coordinating ensembles, with both shorts and pants. 

#Stayhome

Chic loungewear comes at the ideal time — 2020 is undoubtedly the year of staying at home. But for those who don’t want to sacrifice on style, the brand offers a number of laid-back options in a dark, fruity color palette — think cherries or winter berries. 

Get cozy

And if you want to stay cozy as the cold creeps up on you this winter, opt for one of the brand’s “Sajeen” socks. 

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