DUBAI: Jordan just got a starring role in French luxury brand Louis Vuitton’s latest campaign, “Towards A Dream.”
In a series of posts shared on the fashion house’s Instagram account on Tuesday, the brand presented their products against the backdrops of the archeological site Petra and the desert valley of Wadi Rum.
The images, photographed by Dutch visual artist Viviane Sassen, also capture local school children exploring Jordan’s landscapes and sites.
“For this year’s campaign, the Maison’s core values come alive in a far-reaching journey to dreamlike settings around the globe… The images are an evocative ode to the inner child, set free in a reverie of otherworldly beauty and infinite possibility,” read a statement on the brand’s website.
The products feature travel items, including luggage bags and large purses.
The second “chapter” of the campaign was shot in Greece.
“Rich in ancient history, the Greek island of Milos beckons to a group of children, inviting them to play among its stark shores and pristine waters,” read the statement. “With their innocent curiosity, their silhouettes emerge from the landscape to convey a limitless sense of optimism and freedom.”
The brand’s next chapter with Sassen will be shot in France.