DUBAI: This week, e-commerce platform Net-a-Porter made its official and highly-anticipated Middle East debut.
The localized platform will be available in both Arabic and English and as a mobile app and website, which has been customized to fit the needs of the Middle Eastern consumer.
Optimized features include dual language product search as well as local editorial content and product curation. Meanwhile, prices will be displayed in local currency according to the market.
For those who have been paying close attention to the booming Middle Eastern market, the launch of a version of the website in the region is hardly surprising — the region is one of the largest luxury markets in the world.
Nisreen shocair, CEO of Yoox Net-a-Porter Middle East, said in a statement: “As the leading luxury platform, the launch of the localized Arabic site allows us to celebrate the unique beauty and talent of our community in the Middle East, bringing Net-a-Porter even closer to its customers,” adding “We will continue to realize exciting developments in future, including collaborations with local designers through to new personalized experiences supported by platform capabilities, to ensure we continue to offer best-in-class curation and service in the market.”
Net-a-Porter follows in the footsteps of other luxury brands, such as Farfetch, Gucci and Louis Vuitton, which have recently introduced Arabic versions of their websites in an effort to facilitate the online shopping experience of shoppers based in the region.
