It started with Gwyneth Paltrow’s vagina candle; now Alicia Keys, Anthony Hopkins and Drake have joined the trend
Forget the It-bag, the latest must have is the It-candle. Gwyneth Paltrow began this year by selling out of a candle simply called This Smells Like My Vagina on Goop. In September, Alicia Keys launched her skin care brand Keys Soulcare, and its first product was a sage and oatmilk candle. And last month Anthony Hopkins launched a fragrance collection that included candles in Amber Noir, Gardenia Tuberose and Sandalwood (but sadly not Chianti flavour).
Now it is the turn of the rapper Drake, who cryptically announced the launch of his candle range Better World Fragrance House on Instagram Stories, featuring a picture of four blue candles, with names such as Sweeter Tings and Williamsburg Sleepover.