DUBAI: Italian-Moroccan model Malika El-Maslouhi has given her 47,000 Instagram followers a behind-the-scenes look at Jimmy Choo’s new summer beach campaign.
The model took to Instagram to share a carousel of images with the caption “summer vibes with Jimmy Choo! Campaign finally out babes! I appreciate everyone that made this beautiful shoot come true.”
The British fashion brand launched the beach capsule collection earlier this week and it is marked by bright and vibrant colors and essential accessories for beachside holidays.
The 23-year-old model posted photos of the new sunglasses range, some behind-the-scenes swimsuit shots and the set crew. The official photos include shots of the part-Arab beauty lounging by a pool and posing on the beach in pieces from the brand’s new capsule collection.
Jimmy Choo Beach Collection campaign. Supplied
El-Maslouhi has made quite a name for herself in the industry. In just the past month she has been a part of three international campaigns: Anthropologie, Zara, and now Jimmy Choo.
She is a rising star in the business and is currently signed with agencies in Paris, London and Barcelona.
El-Maslouhi was born in Milan to a Moroccan father and an Italian mother and made her modelling debut when she was 18. Since she has captivated the industry, gracing runways of stories fashion houses that most models can only dream of, including Dior, Chanel, Valentino, Jacquemus, and more.
She has also appeared in multiple international campaigns ranging from Zara and Anthropologie to Off-White and Lanvin.
In the past year El-Maslouhi has walked for fashion houses in London, New York, Paris, and Milan.
She has also become the ambassador for the luxury womenswear label La Perla’s beauty line, and was further selected to be the face of the French brand’s signature scent.
Other than being a catwalk fixture, El-Maslouhi has multiple magazine spreads under belt including Dazed Magazine and British Vogue.