RIYADH: XP Music Futures has created an advisory board of industry insiders to ensure maximum diversity and innovation when it stages its second festival in November.
Among those appointed to the so-called board of advocates and advisors are American rapper Kim Renard Nazel — better known as Arabian Prince — music producer and record label founder Saud Alturki, immersive audio specialist Marcela Rada, digital media expert Natasha Stambuli, and the regional head of A&R and marketing at Sony Music Middle East Karima Damir.
Mohammed Bajbaa, who founded Saudi clothing brand Proud Angeles and fashion consultancy Proud X, Saudi rapper Jara and DJ Space Boi, will also be on the board.
XP director Nada Alhelabi said: “83 percent of last year’s attendees loved XP because of its programming. Partnering with a diverse set of professionals means guests see representation they can identify with and relate to.
“Our trusted board of advocates and advisors serve as one way for us to stay connected to communities … and deliver another great edition of valuable cultural and music exchange, tangible progress and inspire unlimited innovation.”
With its Day and Nite program and focus on innovation through disruptive, forward-thinking methods, XP is the forerunner within the MENA region for the music and creative industries.
It will not only discover and discuss how new technology is the driver of change in the music ecosystem – exploring the fast-moving Web3, the new iteration on blockchain technology and Metaverse – but also bring technology for guests to experience in immersive installations.
Its other core pillars of talent, scene and impact will work to implement ways to flourish careers in the music industry, nurture the scene through workshops and panels, and initiate dialogue around music, mental health and well-being, and their role in creating a socially conscious industry.
“The ultimate objective of XP is to accelerate the development and transformation of the music landscape across the Middle East,” Alhelabi said. “We are grateful to be driving, crafting and optimizing wonders into our world.”
The festival runs from Nov. 28-30. Music professionals and enthusiasts can register at https://mdlbeast.com/events/xp-2022.