DUBAI: American singer Madison Beer is ready to start a new chapter in her musical career, with a little help from Lebanese designer Rami Kadi. In the newly released music video of her latest track, “Dangerous,” Beer dazzles in the label’s Maison de Couture black ball gown from their latest collection. The billowing gown featuring layers of tulle is elegantly styled with sleek hair and simple teardrop earrings.
The 23-year-old describes the track, set to appear on her upcoming sophomore album and seemingly about a breakup, as a new beginning. “‘Dangerous’ is the start of a more honest, vulnerable, and mature chapter,” the singer said in a statement. “It’s about accepting that some situations didn’t pan out the way you imagined. And it’s about questioning your own responsibility in a relationship.”
In a recent interview with Glamour Magazine, Beer said of her new music: “I think that the new music is very true to me and true to the music that I listen to in my everyday life. It sounds a lot like the things that I get influenced by. So I’m really excited to have an album and music out there that I would actually listen to.”
Born in New York, Beer began getting noticed for her earnest covers of popular songs posted on YouTube in early 2012. She gained substantial media coverage when pop star Justin Bieber posted a link to one of her covers. She released her debut single, “Melodies,” in 2013 and her debut studio album, “Life Support,” in 2021.
Earlier this year, American singer and dancer Ashley Roberts was also spotted in a Rami Kadi creation at the British Academy of Film and Television Arts awards ceremony.
The dress was part of Kadi’s Spring 2022 “Lucid Algorithms” collection that launched earlier this year. This collection came in collaboration with the Lebanese designer’s first-ever non-fungible token collection of the same name.
The collection was a human-computer collaboration, in which Kadi created elements that were fed into an algorithm. The result was an assortment of visuals, which were then used to design and create 40 dresses that make up the whole couture collection.
Kadi was the first Arab designer to delve into the metaverse and the realm of NFTs.