DUBAI: The Middle East is getting its first-ever BTS pop-up store, and it is headed to Dubai for three months for the buying pleasure of fans of the biggest K-pop band to have ever existed.
Called “BTS Pop-Up: Space of BTS,” the concept store landing at BurJuman Mall from Sept. 9 to Dec. 8 will feature official merchandise from the world-famous South Korean pop band. Brought to the UAE by Hybe, the record-breaking K-pop group’s label, the pop-up, first established in October 2019, has been a huge success in other parts of the world, including Toronto and Singapore.
Only 40 people will be allowed in the store at a time, and fans are not allowed to bring food, drinks or pets.
Apart from merchandise from BTS collections based on hit songs “Black Swan,” “ON,” “Butter” and more, the store will also offer a fan experience through interactive features like BTS-themed photo zones.
There will also be a special area dedicated to “BTS in the Soop,” the reality show starring the band’s seven members.