RIYADH: Gamers8 have unveiled an exclusive partnership with streaming giant Spotify, who will become the official audio streaming partner for the all-new major esports and gaming season taking place live in Riyadh this summer.
Spotify boasts a community of more than 422 million monthly active listeners, including 182 million subscribers, across 183 markets. Under this partnership, gamers and their fans can enjoy specially curated audio inspired by the esports community.
Gamers8, from the creators of Gamers Without Borders, will be held in the Saudi capital from July 14 to Sept. 8, with a total prize pool of $15 million.
Omar Batterjee, head of marketing, communications, and partnerships at the Saudi Esports Federation, said: “Music and audio are an essential part of esports. We are thrilled to partner with Spotify to provide our fans with a one-stop destination where they can enjoy the ultimate curated content and iconic experiences. Together with Spotify, we can collectively combine esports, technology, entertainment, and music to inspire the gaming community, as well as the next generation of gamers and fans.”
Gamers8 will have an official co-curated playlist by Spotify’s music team as well as lists by gaming professionals and celebrities. In addition, Spotify and Gamers8 will create and launch a podcast dedicated to the season in partnership with Rising Giants Network. The eight-episode series will be the go-to place for gaming enthusiasts to hear about the top players through game highlights and one-on-one interviews.
The partnership will also see the release of the highly anticipated Gamers8 anthem produced by DJ and producer R3HAB, featuring Saudi pop artist Meteb Alshalan.
Commenting on the partnership, Nicole Aoun, Spotify’s marketing and partnership lead in Saudi Arabia, said: “While at Spotify, we continue to be laser-focused on growing the creators’ community, we are equally as passionate about creating memorable experiences for the Saudi youth, demonstrating our commitment to the local community.
“The Saudi Esports Federation shares our vision of providing world-class entertainment for the gaming community, and we are thrilled to embark on this journey together, making Saudi gamers and fans connect meaningfully through music and podcasts.”