REVIEW: Kwai app

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Kwai is a new social media platform that allows users to share and edit short videos ranging from 15 seconds to five minutes in length.

Find funny short videos, add recordings and videos of your daily life, take part in daily challenges, or look for the best memes and videos.

The app will make it easier for users to raise their profile and appear on trending pages.

Kwai recently signed a deal with many Arab influencers to enhance engagement in the Middle East.

Use the app’s video editor to create your own masterpieces by utilizing your device’s camera, adding music or filters and instantly uploading your video.

The app has a live feature that allows users to engage with and converse with their followers, compete against other users and earn money.

Rules for posting videos help to protect younger viewers, while Kwai concentrates on Arab culture, creating hashtags and challenges suitable for the Arabic audience.

The app, developed by Chinese company Beijing Kuaishou Technology, has been downloaded by 300 million users worldwide.