DUBAI: Balenciaga has enlisted Bella Hadid for its fall 2022 campaign lensed by British artist Nadia Lee Cohen.
The part-Palestinian model stars in the first entry in the multi-part campaign series alongside a diverse cast including French musician Aya Nakamura and models Kit Butler, Zuo Chen, Abdou Diop, Inti Wang and Lina Zhang.
The brand’s Nineties-inspired fall 2022 campaign is a continuation of the short film, “The Lost Tape,” released in December 2021 just ahead of fashion week.
Bella Hadid stars in Balenciaga fall 2022 campaign. Supplied
The stylish ensemble appear against a minimal grey backdrop wearing nearly all of the most-talked about pieces from the Balenciaga creative director Demna’s (formerly known as Demna Gvasalia) new offering — such as the Excavator rainboot and the Le Cagole bag.
Three-piece jeans that are simultaneously a miniskirt, pants and boots are also on display, as is a Crocs collab handbag that came out earlier this year.
The Palestinian-Dutch catwalker took to Instagram to share a few behind-the-scenes images from her new modeling campaign.
Her backstage images showed her having her hair touched up by Gary Gill between posing for the flashing cameras.
Hadid made a runway appearance for the French house at its emotional fall 2022 show back in March.
The show addressed Russia’s attacks on Ukraine and Demna’s own personal experience as a refugee from his native country of Georgia.
“The war in Ukraine has triggered the pain of a past trauma I have carried in me since 1993, when the same thing happened in my home country and I became a forever refugee,” he wrote in the show notes. “This show needs no explanation, it is a dedication to fearlessness, to resistance, and to the victory of love and peace.”
Hadid, 25, traipsed through the snow wearing a monochrome ensemble and Y2K-inspired shield-like glasses.
Balenciaga is among a wide spectrum of fashion brands to ask Hadid to front one of its campaigns.
The California-raised model has a number of high-profile advertorials under her belt, including for Swarovski, Burberry, Michael Kors and Versace.