DUBAI: Moroccan-helmed label Casablanca has pledged to donate all proceeds from sales on its website this weekend to help Africans fleeing Ukraine in the wake of the Russian invasion.
In a statement on its Instagram account on Thursday, the Paris-based label said: “Throughout the growth of Casablanca, our ambition is to support as many people in need as we can, on every level. Globally, many countries and people are in need of critical help as a repercussion of countless unnecessary wars and conflicts.”
The post added: “We stand for love, compassion and acceptance. The people of Ukraine face an unbelievable battle, and this weekend we pledge to donate profits from CasablancaParis.com to ensure the safety of Africans leaving Ukraine.”
Casablanca, founded by Charaf Tajer, is known for its use of luxury silk and cashmere in clothing inspired by Tajer’s Moroccan roots.