DUBAI: US-Iraqi entrepreneur Huda Kattan’s brand, Huda Beauty, has been named as the biggest cosmetics label in 2021, according to a recent report by Cosmetify.
The Cosmetify Index ranks the world’s biggest beauty brands based on search volume, increase in searches, Instagram followers, hashtags and engagement.
This is the second time Kattan’s Dubai-based label has topped Cosmetify’s list.
MAC Cosmetics ranks second, Anastasia Beverly Hills is third, Avon is fourth and The Body Shop is fifth.