Christopher Wylie: ‘Amazon is one of the biggest threats to the fashion industry’

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The Cambridge Analytica whistleblower, who now works in fashion, says luxury fashion is reaching an existential moment – and that Jeff Bezos could be the next Anna Wintour

Christopher Wylie, the whistleblower who exposed the misuse of data by Cambridge Analytica in the run-up to the 2016 US election, says he believes Amazon is one of the biggest collective threats to the fashion industry and that its founder, Jeff Bezos “will be the next Anna Wintour”.

Speaking to the Guardian about the dangers of big tech giants, and in particular Amazon, muscling in on fashion retail, Wylie said that the pandemic had provided the tech giant with fertile ground to “accelerate” its e-commerce plans at an unprecedented speed to become the main player in luxury fashion.

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